When things shut down last March, the Clarke team at New England’s official Sub-Zero, Wolf and Cove Showroom & Test Kitchen was working with an array of designers and homeowners who were either just launching a kitchen design project or right in the throes of final appliance selections. Since Clarke is known for its extraordinary hands-on, in-person experiences, a fast pivot was needed.
Clarke Showroom Manager Jeremy McCulla and his team were given tablets and almost instantly honed the art of Clarke’s Virtual Showroom Appointments. All Clarke Showrooms now offer scheduled in person or virtual tours, where visitors can ask questions, learn about the appliances and get design inspiration. Virtual Tours have become so popular that Clarke plans to keep them in place even after the world is “back to normal.”