Massimo Giorgetti, a bona fide seaside creature (he was born and bred in Rimini, a popular Italian summer resort on the Adriatic coast), recently came under the spell of mountain life: “At my green age of 44-years-old, after a lifetime spent in bathing suits on the beach, I must confess I’ve fallen in love with alpine landscapes and high altitudes—and with the lives of famous mountaineers,” he said over Zoom. “They were men as adventurous as they were handsome—which is always a good combination.”
Having recently spent a lot of restorative time roaming the valleys in Northern Italy, Giorgetti was utterly smitten by their beauty. “Mountains are about solitude, oxygen, breath—their energy so potent,” he mused. In the MSGM men’s collection he wanted to convey the powerful feel of experiencing such naturalistic magnitude.
“Vertigine” (the Italian translation of…